Author Archive

Why U.S. Media Failed and Trump won?

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From powerful media effect to negative effect: The revival of IPC impact By Shabbir Sarwar PHOENIX:  The New York Times (NYT) has published an Editorial Note regarding two years’ coverage and the outcome of… Continue reading

The Global Me, Pakistan and My Family

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By Shabbir Sarwar EARTH PLANET: Canadian scholar Marshal McLuhan in his books ‘The Gutenberg Galaxy: The Making of   Typographic Man (1962) and Understanding Media (1964), discussed how the world has been contracted into a village due to the… Continue reading

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