Author Archive

Why U.S. Media Failed and Trump won?


From powerful media effect to negative effect: The revival of IPC impact By Shabbir Sarwar PHOENIX:  The New York Times (NYT) has published an Editorial Note regarding two years’ coverage and the outcome of… Continue reading

The Global Me, Pakistan and My Family


By Shabbir Sarwar EARTH PLANET: Canadian scholar Marshal McLuhan in his books ‘The Gutenberg Galaxy: The Making of   Typographic Man (1962) and Understanding Media (1964), discussed how the world has been contracted into a village due to the… Continue reading

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