Krista Kull is head of public relations and tourism for Viljandi, an Estonian city with a population of approximately 19,000. She is responsible for public relations management as well as tourism and international relations development. She also participates in government operations for the city of Viljandi. A graduate of Pärnu College at the University of Tartu, Kull plans to devote her Humphrey year to learning more about communication and how to use innovative tools to serve public interests in more effective ways. She also is interested in discovering cutting-edge technologies to tell stories.