Leadership is hidden all around us

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There’s examples of leadership all around us, we just have to look. Even in the entertainment industry we can watch characters and learn from their leadership styles. Recently a group of us got… Continue reading

Global me: in search of the professional yet relate-able brand

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As journalists we are, by the nature of our profession, wedded and accountable to the public that we serve. Today, more than at nearly any other time in history, this relationship of trust… Continue reading

Thoughts on personal branding

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          According to branding strategy insider website Global brands are brands that are recognized throughout the world. Companies intending to create global brands need to do the following: 1. identify the relative attractiveness of each… Continue reading

Making the Most of (Social) Media

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  How can I make the most of my global reach considering anyone in the world with access to the internet can be made aware of what I’m doing on a Friday night?… Continue reading

A Lifetime of Personal Branding?

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As someone who grew up in the height of the digital age, it’s not surprising that I’ve been on the Internet in some form or another for most of my life. I can… Continue reading

Curating a Social Me

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Quite simply put, I am conflicted when it comes to my personal brand. Do I focus on appealing to a wide range of people, including family members, friends, future employers and people promoting… Continue reading

A Foundation in Social Media

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By: Alexandra Watts Header: Sean MacEntee – Flickr   I am a journalist. I am on social media. I am a journalist who uses social media. From Myspace to Tumblr, I have been… Continue reading

Establish your purpose by establishing a brand

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The Global Me The basis of one’s work usually tends to define the reach of one’s brand, but in today’s world, any brand can easily become a ‘global brand’. With the advent of… Continue reading

Creating a brand that mirrors my growth

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Creating your own brand requires a degree of understanding about yourself. As a masters student I am still in the process of creating my brand and understanding where my career could take me,… Continue reading

Global Me

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By Bopha Phorn The advent of the internet, the arrival of email and the explosion in social media mark three significant advances of the digital age. They have changed the way people communicate… Continue reading

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