After 10 weeks of closed testing, Google+ is now open to the masses. With this new social media tool, Google hopes to not only increase it’s base of users but to make the online experience easier and more convenient. Google+ has already shown innovation with its use of separate “circles” of friends which allow you to interact differently with college friends versus your family, for example, as well as a FaceTime-like feature where you and up to 10 friends can live video chat. They also intend to combine elements of googlemaps, youtube and customizable search.
This strategic expansion into the social media realm will likely re-solidify Google’s already firm hold on the individual’s web experience.