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This new type of networking has created so much buzz in my business classes. I was wondering how it could be applied to the media industry. I searched for the New Times and AZ republic but only found employees checking into the office and reviews of AZ Republic’s parking garage.
For those not familiar with Foursquare, I’ll try to explain it as best as I can without having an actual account.

The site’s ‘about’ says: “t is a friend-finder, a social city guide and a game that challenges users to experience new things, and rewards them for doing so. Foursquare lets users “check in” to a place when they’re there, tell friends where they are and track the history of where they’ve been and who they’ve been there with. ”

I think at the very least the media industry could benefit from the potential for market research if there’s no way to apply the check-in or special discount features.