Ethics for me is your conscience! It tells you, warns you or
even gives you a hint if you’re doing right or wrong,
pushing too far, or not doing enough.
When I decided a long time ago (thanks to my father who
unknowingly whipped up the passion in me and he eventually
watered it till he passed on) to step into Broadcast
Journalism my unwritten personal code of ethics is
presenting and giving opportunities for all sides to be
heard. But, when you work for government in developing
nations, it’s NOT as easy as it sounds, trust me! The best
way to tackle this is just being professional.
When your focus is giving voice to the voiceless
and getting the unheard, heard; then you choose to follow
the African proverb which literally means there are two ways
of saying sorry, one can be greeted with castigation, while
the other can receive sympathy and empathy.
“Ethics must be reintroduced to public service to
restore people’s faith in government”-
Cronkite
In performing my duties as a reporter and News and Current
Affairs programmes presenter, I make use of the two-way
communication rather than stick to the top to bottom
approach.Staying true to facts, presenting them without fear
or favor are defining factors. No matter how colored your
‘freebies’ are, it doesn’t change the line of thoughts of my
stories!
‘’It is not the reporter’s job to be a patriot
or to determine where patriotism lies’’- Walter
Cronkite
On the News anchor beat, my goal is acquiring and delivering
best practices knowing full well that my viewer deserves a
clean, clear and understandable information.
Nevertheless, Broadcasting is my life, I eat, I drink and
sleep in it!
