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“Did they know why they knew? Not at all. But the Knew!” Malcolm Gladwell is a journalist of the New Yorker and author of five books about a methodology of decision making and factors leading …

It would be honest to say, that the results of the US elections didn’t cause any significant reaction in Belarusian media or society. A good indicator of it is my mom: after my remark “America …

It’s quite a difficult task to name a professional field less ethical than advertising. Only politicians, probably, lie and manipulate people more than advertisers. Unlike media, which is also very controversial at this point, ad …

It was a real heaven In 1972, animal behaviorist John Calhoun built a complex, giant box for mice with perfect life conditions provided: unlimited delicious food and water, healthcare, ideal temperature, cozy places for living …