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June 8, 2023

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Author: rach_mcbride

2012-2013 Cohort

Onward: How One Leader Saved Starbucks

December 4, 2012September 24, 2021 - by rach_mcbride

“As a business leader, my quest has never been about just winning or making money; it has also been about building a great, enduring company, which has always meant trying …

Onward: How One Leader Saved Starbucks Read More
2012-2013 Cohort

Public Relations in America

October 29, 2012September 24, 2021 - by rach_mcbride

Background & Context 1906: First press release on Atlantic City train wreck by Ivy Lee 1929: Bernays stages models with cigarettes at parade smoking as part of campaign to increase …

Public Relations in America Read More
2012-2013 Cohort

Round 3: Presidential Moderation

October 22, 2012September 24, 2021 - by rach_mcbride - 1 Comment

As a first-time U.S. presidential election voter, still unsure of who will get my vote, these debates have been critically important to me. Moderated by longtime CBS broadcaster Bob Schieffer, …

Round 3: Presidential Moderation Read More
2012-2013 Cohort

#Debate2012

October 4, 2012September 24, 2021 - by rach_mcbride - 2 Comments.

Wednesday night’s presidential debate marked the first in a series of potentially game-changing events in this year’s election. The overwhelming public response in favor of Romney turning his campaign around …

#Debate2012 Read More
2012-2013 Cohort

You don’t get a second chance to make a first impression

September 27, 2012September 24, 2021 - by rach_mcbride

The happiest conversation is that of which nothing is distinctly remembered, but a general effect of pleasing impression. -Samuel Johnson This quote shows how much first impressions in a professional …

You don’t get a second chance to make a first impression Read More
2012-2013 Cohort

The Power of Teams

September 17, 2012September 24, 2021 - by rach_mcbride - 1 Comment

“Coming together is a beginning. Keeping together is progress. Working together is success.”  -Henry Ford Teamwork consists of more than simply being in a group. To be successful, all components …

The Power of Teams Read More
2012-2013 Cohort

Leadership Roles in The King’s Speech

September 10, 2012September 24, 2021 - by rach_mcbride - 1 Comment

Named “Best Picture” by the Academy Awards, The King’s Speech tells the story of the man who became King George VI — the father of Queen Elizabeth II. After the …

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