US Election: Mass Communication or Mass Influence?

  • Share
  • CevherShare
  • Share

4f96e5d4-f09f-439b-b0fc-d0c6cc87487c_mw1024_mh1024_sMedia and polls predicted the victory of Hillary Clinton. But the verdict of the ballot boxes was clearly different from all these forecasts. Americans chose Donald Trump instead of Hillary Clinton. Was it a surprise or simply an ignorance of the aspirations and expectations of voters?

The gap between the media and citizens in a world where everyone can create content seems so wide. With social media, videos and smart phones, practically everyone can bring back a “fact”. Now I am wondering what the difference is between information and witnessing an event. The journalist who knows the rules of information processing, the best person to report an event? After answering the 5W and H followed by investigations, you bet, he has the right information. Will a citizen who is able to report a ‘fact’ more quickly than a journalist, wait for the journalist or go ahead and release such information? Is it logical that people doubt the truth about the media?

Shared between the economy, the quest for satisfying the audience, the scoop, are the media the first credible source of information nowadays? Should we also rely on the media to be informed? Are citizens increasingly interested in verifying information before consuming it? If so, what are the audit tools they possess? These are some questions I ask myself and they are constantly and consistently begging for answers!