It is getting easier to explore and contact new diverse sources and audiences for journalists by using SM and online media than before.You will find more interesting story ideas and to increase your ability to reach out and serve more inclusive and diverse news by using Social media tools. There are a lots of tools, such as Trendsmap.com, mentionmap.com, twitter.com, foursquare.com, foodspotting.com, mashable.com and news.google.com where you can find any information which is happening at the moment around the world. Just use “search” box of those tools. Then you will see.
Here are 5 key things to do know, when using Social media , which i learnt today from SPJ conference:
-Develop your personal brand
-Identify your audience /what do you want to reach/
-Follow the leader/ Identify and reach out to prominentonline personalities, position yourself and association with network “leaders”/
-Think beyond the color line/ engage diverse source, seek out diverse story, ideas and create/
-It is about connecting/ connecting successfully reqiures-Trust,Realationship building, interactive/two way dialogue, common interests/.
Chinkhand from Las Vegas/ SPJ conference/.