2013-2014 Cohort3 THINGS TO KEEP IN MIND ABOUT PERSUASION April 7, 2014September 24, 2021 - by Hina TweetShareEmailCevherShare TweetShareEmailPersuasion is the highest form of influence. Persuasion is what you do, influence is who you are. Think of it as action=persuasion and credibility=influence. Persuasion is most successful when you look for win win. Never criticize the person you intend you persuade. Written by: Hina on April 7, 2014.