By Lila Ojha, reviewed by Brooke Stobbe
People can’t experience life without digital technology these days. It has revolutionized the world into a single, global village. People from different parts of the world are becoming increasingly interconnected through the latest digital technology, which was not possible in the past decade. If we look back at the innovation and creation trends, it’s a continuous, unstoppable process from generation to generation, each transforming and furthering technology for the next generation to better. But today’s radical innovation in digital and information technology has not only continued the cycle, but also transformed our lives in new places.
When the revolution happens, some people and companies wins and become larger, while some will lose and disappear, which is basically the definition of disruptive innovation.
“Harvard Business School professor and disruption founding father Clayton Christensen says that a disruption displaces an existing market, industry, or technology and produces something new and more efficient and worthwhile.”
Because of digital revolution, it has transformed our daily
life in wide range whether we like it or not. In the past
decade, increasing online news sites and excess information
has made a sophisticated global audiences and consumers in
various field. For instance, in journalism, print readers
have displaced into the digital readers. By using a digital
platform, many media organizations including New York Times
have monetized their news contents and advertisements
through an online medium. Even the iPhone and Smartphones is
disrupting the content market. But in the past decades, the
idea of sharing content online was not even assumed. Now,
it’s an amazing reality. We can find tons of useful matters
and information within minutes through an online platform.
We can learn almost many things from eBooks, tutorials,
iPhone etc. by ourselves.
Likewise, getting unlimited excess of information about
geopolitics, education, banking, tourism, health and
entertainment has made an enormous impact in business,
marketing and communication worldwide. Similarly, booking
hotel, buying bus and plane ticket even in clothes,
cosmetics, and searching location, paying utilities bill and
ordering foods are also becoming efficient way to follow the
online market.
According to the Internet Usage Statistics, more than 3
billion of people have Internet access around the world, and
it is increasing day by day. Millions of people rely on
online services and information for their working and
private life.
This is probably one of the biggest digital revolutionary
phases in history since the industrial revolution in
eighteen century. That revolution also had transformed
almost every expect of people’s daily life in some
way. For example, hand production was turned into machinery
and productivity was doubled. So we can guess that one day,
world’s almost all billions of people will be surrounded by
digital services and technologies. It will play an integral
role into becoming future generation’s business and daily
live. In this way, following a few generations of continued
innovation may will only focus on making a digital native
rather than geopolitical native.
