Exploring the world through servant leadership
51 archived articles
As journalists we are, by the nature of our profession, wedded and accountable to the public that we serve. Today, more than at nearly any other time in history, this relationship of trust and accountability …
Global me: in search of the professional yet relate-able brand Read MoreAccording to branding strategy insider website Global brands are brands that are recognized throughout the world. Companies intending to create global brands need to do the following: 1. identify the relative attractiveness of each market …
Thoughts on personal branding Read MoreHow can I make the most of my global reach considering anyone in the world with access to the internet can be made aware of what I’m doing on a Friday night? How can I …
Making the Most of (Social) Media Read MoreAs someone who grew up in the height of the digital age, it’s not surprising that I’ve been on the Internet in some form or another for most of my life. I can remember playing …
A Lifetime of Personal Branding? Read More
Quite simply put, I am conflicted when it comes to my personal brand. Do I focus on appealing to a wide range of people, including family members, friends, future employers and people promoting the latest …
Curating a Social Me Read More
Header: Sean MacEntee – Flickr I am a journalist. I am on social media. I am a journalist who uses social media. From Myspace to Tumblr, I have been using social media since before I …
A Foundation in Social Media Read MoreThe Global Me The basis of one’s work usually tends to define the reach of one’s brand, but in today’s world, any brand can easily become a ‘global brand’. With the advent of Twitter, Facebook …
Establish your purpose by establishing a brand Read MoreCreating your own brand requires a degree of understanding about yourself. As a masters student I am still in the process of creating my brand and understanding where my career could take me, so I …
Creating a brand that mirrors my growth Read MoreThe advent of the internet, the arrival of email and the explosion in social media mark three significant advances of the digital age. They have changed the way people communicate globally. Social media in particular …
Global Me Read More
I have never considered myself a vain person. That’s why it is hard to think of my global brand. But, considering the social media tools that I use, I have begun to create my international …
Too many tweets will damage your brand Read More